The recent collapse of Dr. Laura Schlessinger's radio show is a fascinating spectacle. I can't bring myself to
listen to the audio -- I can hardly read the transcript without looking away in embarrassment. And then there's the self-justifying pity party she's throwing for herself in the media. And then there are the "She had it coming" responses, some of them very perceptive, like
this one by Jesse Singal at
The New Republic. There are a lot of lessons to be learned here -- and Dr. Laura is wrong about what they are (no, the white-people-are-the-real-victims act has not been vindicated, and no, the "first amendment" is not under assault, as
Linda Holmes explains so capably). Here's the lesson I'd like to highlight:
People who give advice professionally, in public, are not really there to help. They are there to entertain.
An advice columnist for a newspaper/magazine/website is supposed to churn out entertaining copy. His/her job is not to serve the individuals who write in with their problems. His/her job is to be pithy and fun to read. (This is one illustration of the larger reality that mainstream journalists work to please their sponsors, not to inform the public; for more on this phenomenon,
see Jonathan Schwarz.) I rarely come away from an advice column feeling enlightened, and in fact I'm often frustrated by what seems to me to be a terrible answer. Advice columnists often seem to be missing the point; they'll zero in on a minor detail in the letter and address
that in their response, or they'll interpret the situation in a way that seems unwarranted, leaving me wondering whether they cut the relevant details out of the letter or just made them up out of nowhere. But I read them anyway. I'm a sucker for
"Dear Prudence" at Slate, and not just because I love that song. (I draw the line at watching the videos, though -- I'm not
that desperate for entertainment.) Like many other advice-givers, Emily Yoffe gives answers that tell you more about her than they do about how to fix problems. But she writes well, and she's quick on her feet, which makes the
"chat" editions particularly entertaining. And that's really all I want. Which is good, because that is really all she's there for.
The dynamic is more obvious if you've ever picked up a women's general-interest or fashion magazine. They all have advice columns, and in my experience, they are all terrible. Wit is not as easy as it looks. Neither is wisdom. And it's hard to shake the feeling that the letters are fabricated, making the whole thing a pointless waste of time. (Would anyone really write to these magazines with their problems? You've seen the "letters to the editor" they publish, right? If not,
this recurring feature at The Awl will give you the idea.)
Some time ago Sarah Bunting started an advice column called
The Vine on
her blog, at least partly in response to the fact that professional/syndicated advice columnists tend to be awful. She's very good at the actually-giving-pertinent-advice thing, for sure, but it's obvious that her success is not just a matter of skill; it's also a matter of format. She's not tasked with filing 1000 words that include at least three questions and answers. She can reproduce as much of the letter as is necessary to make the problem intelligible, and answer it at as much length as the situation requires. The result is still entertaining, but it's not
only entertaining, and the entertainment value does not depend on her making an example out of the letter-writer. I mention it because the contrast is instructive -- look at how
that advice column works to understand how most advice columns do
not work.
The only popularly distributed advice columns that are actually service-oriented are the ones that give medical advice or weightlifting advice -- the ones where expertise in a specific field is sought and dispensed. ("Dear Dr. Brazelton, I have chronic eczema between my toes...") Those are also much drier and less entertaining to read, and they're less common, because you can't farm them out to some pseudonymous editorial assistant.
Which brings me to Dr. Laura.